Abstract from the article “Tactics and strategies in the new battlefields of communication. Changes in the use, production and consumption of information in the network society”
Imma Tubella, Jordi Sánchez-Navarro & Carlos Tabernero
Internet Interdisciplinary Institute (IN3) – Open University of Catalonia (UOC)
In the network society, our lives are arranged, more than ever, around communication. In the industrial society, those who controlled information, that is, mass communication media, were in power. So are they nowadays, but not so much, for information and communication technologies (ICT) have opened the door to citizens’ direct participation. The rules under which mass communication has been run to date have taken a new turn as ICT, particularly the Internet as well as the explosion of global mobile communication, have brought about a new framework which specially affects traditional media. In this context, we analyze transformation trends in consumption and use of all sorts of content and media. These changes arise from the interactions between content, media and audiences, which may work either jointly or in direct opposition. We also explore the potentialities of the emergence of a new form of collaborative culture as regards the consumption, use and production of information and knowledge, which takes place when consumers rebuild their relationship with media by remaking the latter’s content for the benefit of their own personal and communal interests.
Published in Tripodos, No 23 (2008)
Download (pdf) (in catalan)
